Example engagement showing how we approach this kind of project. The client, quotes, and figures are illustrative, not a real client record.
Marketing site · WordPress → Next.js
WordPress to Next.js, zero-downtime cutover, +247% organic clicks.
Their WordPress site couldn't pass Lighthouse, broke in design review, and required a contractor for every change. We replatformed onto Next.js with a headless CMS — and the SEO compounded the perf wins into 247% more organic clicks over 90 days.
Outcome · 90 days
shipped+247%
Organic clicks vs. WordPress baseline · perf wins compounded into rank
1.1s
Median LCP across all pages
100
Lighthouse perf score, every release
+247%
Organic clicks, 90 days post-launch
The starting state
The firm’s WordPress site had grown into a 12-plugin Frankenstack. Every change took a week and a contractor invoice. Lighthouse perf scores were in the low 40s, conversions were drifting down quarter over quarter, and the marketing team was actively avoiding the homepage.
Performance · before / after launch
What we shipped
Six-week replatform onto Next.js + Sanity, with a redirect map reviewed page-by-page so SEO equity transferred cleanly.
- Schema modeled around editor workflows — marketers can ship a page change without filing a ticket.
- Performance budget set at sign-off (LCP <1.5s, CLS <0.10), enforced in CI on every PR.
- AVIF images, font subsetting, deferred third-party scripts — the boring fundamentals, executed.
- SEO migration: 1:1 redirect map, hreflang done right, schema markup verified post-launch.
Organic traffic · 90 days post-launch
+247%
Where it landed
Lighthouse perf 100 across the marketing surface. LCP averaging 1.1s. Organic clicks up 247% over 90 days post-launch — the perf wins compounded with the SEO work to outperform the projected curve. The marketing team owns the homepage.
Their site shipped in six weeks, scored 100 on Lighthouse, and our marketing team can update the homepage without filing a Jira ticket.
More case studies
Series B SaaS platform
Two stalled agencies, one rebuild — shipped in eight weeks.
Inherited a stalled rebuild from two prior agencies. We diagnosed the architecture, scrapped the half-finished migration, and shipped a multi-tenant platform that took the first five customers live before the original timeline's discovery phase would have ended.
D2C subscription retailer
An agent that took 38% of ticket volume in week three.
Their support team was buried under 12,000 tickets a month. We deployed an agent wired to their order, refund, and CRM systems — with evals against six months of real transcripts and a kill-switch wired into the loop.
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