Example engagement showing how we approach this kind of project. The client, quotes, and figures are illustrative, not a real client record.
Headless commerce · Shopify
Storefront that loads in 1.2s and converts at 4.8%.
Their Shopify theme was tanking conversion at 2.1%. We built a headless storefront on Next.js + Shopify, paired with the analytics to prove every change. The rebuild paid for itself in 11 weeks.
Outcome · post-launch
shipped+128%
Conversion lift on a Shopify storefront rebuild — paid back in eleven weeks
+128%
Conversion rate (2.1% → 4.8%)
1.2s
Median storefront LCP
11 wk
Payback period at current ARR
The starting state
The retailer’s Shopify theme was a heavy template with five paid apps stitched together. Conversion was stuck at 2.1%, AOV had plateaued, and the team couldn’t ship a checkout change without a contractor and a two-week QA cycle.
Funnel · before / after
+128% convWhat we shipped
Headless commerce on Next.js + Shopify, with Algolia for search and PostHog wired in before launch. We instrumented before we rebuilt — every UX change was tested as a controlled experiment, not a vibe.
- Headless storefront — Next.js front, Shopify Storefront API back — checkout via Shopify, payments via Stripe.
- Algolia for product search and filtering, with merchandising rules editable by the marketing team.
- PostHog session replay and funnel analytics wired in before the rebuild — every change A/B tested.
- Checkout tuned to AOV — gift options, upsells, and abandoned-cart flows wired to Klaviyo.
A/B test log · first 8 weeks
- Sticky add-to-cart on mobile+18% ATCWon
- PDP gallery → grid layout+12% ATCWon
- Free-shipping bar above $80+8% AOVWon
- One-page checkout+24% conversionWon
- Quiz on PLP entry−2% conversionLost
Where it landed
Conversion went from 2.1% to 4.8% over the first quarter post-launch. Storefront LCP at 1.2s on the median product page. The rebuild paid for itself in 11 weeks at the new ARR — and the team owns the codebase, the experiments, and the analytics stack.
More case studies
Series B SaaS platform
Two stalled agencies, one rebuild — shipped in eight weeks.
Inherited a stalled rebuild from two prior agencies. We diagnosed the architecture, scrapped the half-finished migration, and shipped a multi-tenant platform that took the first five customers live before the original timeline's discovery phase would have ended.
D2C subscription retailer
An agent that took 38% of ticket volume in week three.
Their support team was buried under 12,000 tickets a month. We deployed an agent wired to their order, refund, and CRM systems — with evals against six months of real transcripts and a kill-switch wired into the loop.
Ready when you are
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